Cassie Wylie

 I am really nervous about this week. I ran my ad campaign and got everything going on that, but I am nervous to fail. I am going to be really disappointed if I don't see any success with my ads. I am doubting there will be any conversions and sales from my site, but if people could at least SEE it, I will be happy. I don't want to feel like I am wasting my time and money.  I am especially worried that I put my tracking codes in the wrong places on my website. I followed the directions as best I could but I am thinking I may not have put them in the right places. I guess time will tell if no results are showing on the analytics. I definitely need to make my ads more elaborate. I felt fine about the one I created, but after reviewing the next project instructions, I definitely feel like I am sliding by by the skin on my teeth. I will need to create more ads and ad groups (I just have the one right now) and hopefully be able to create success.

  This week was interesting! I really like the features of Google Analytics that I am learning about. I think it is really handy how it connects to my Google Ads account. I had a hard time following the video of how to get the tracking code onto the site. My Analytics account looked different than what was shown in the video and so I looked in a lot of other places to see if I could figure out where I was supposed to get a tracking code. I THINK I figured it out, and so I then followed instructions on how to edit my code in Shopify but I am unsure if I put the tracking code in the correct place…. So I hope that my Analytics account will actually track data from my site. I am really excited to see how it all works together, though, and see what parts of my ads and site are strong and which areas I need to work on a little bit more.

 This week was easier with the light workload, but I also still feel confused and lost with Google Ads. I finally realized how to make a text ad rather than a display ad but I don't feel confident in the best tactics to write a good one. I liked the tips that Google Adwords give on creating successful text ads, but I guess what I want to know is how long should it be? With 180 characters available, should I be using as much of that as possible? I personally feel like no one would want to read an ad that is that long. But I am also a beginner. I think with some more research and practice, I will get the hang of this. I still feel similar in that with the keywords too. I know once I am running my ads and see which words are doing well and where, etc, I will be able to understand a little more about how to pick the best words.